CTV/OTT Services in Detroit
Connected TV and over-the-top advertising solutions use the internet and streaming devices to directly connect you to consumers. Targeted advertising from a reputable video production firm helps you grow your Detroit business by reaching your desired audience based on their demographics and behaviors. Discover how OTT and CTV advertising use a variety of advert format options to deliver unique, engaging messages to generate leads.
What Are CTV and OTT Advertising?
CTV and OTT advertising are modern ways to reach consumers through the numerous streaming services that exist today. Streaming, an umbrella term for delivering audio and video content to a user’s device via the internet, makes these advertising methods easily accessible.
Users can stream content on various devices connected to the internet, such as smartphones, tablets or smart TVs. CTV and OTT adverts adapt to these devices, ensuring your message reaches consumers wherever they are. This versatility guarantees your message reaches a large demographic in your target area.
What Is CTV/OTT Advertising?
The easiest way to understand CTV, or “connected TV,” is to think of a television connected to the internet. CTV can connect to a standard television via a plugged-in streaming device such as a Roku streaming stick or a smart TV with built-in internet connectivity.
This internet connection allows users to stream content on TV sets at home, at work or wherever there is a smart TV. CTV advertising uses this streaming access to advertise across the following devices:
- Smart TV
- Streaming devices
- Gaming consoles
The Shift to CTV
How CTV/OTT Advertising Can Boost Your Detroit Business
Instead of commercials on cable TV, you can use CTV and OTT advertising to reach a larger demographic. Traditional TV adverts require consumers to be home to view your content, while CTV and OTT advertising can reach them anywhere if they have an internet-connected or streaming device. Hiring a reputable video production firm in Detroit can leverage your business by putting you in direct view of prospective clients.
Why Choose Beasley Media Group for CTV/OTT Services?
Understanding the differences between OTT and CTV and which is best for your Detroit business can be challenging, which is why we are here to help. Beasley Media Group has provided effective advertising solutions across the U.S. since 1961.
We have continuously adapted our advertising services from our humble beginnings as a single AM station in North Carolina to our ever-growing reach of over 30 million weekly listeners. An integral component of our marketing production company is helping you expand your digital reach through streaming. Beasley Media Group helps Detroit businesses connect to users who prefer streaming TV content over cable TV.
Advert Format Options: Preroll, Midroll, and More
Just as there are various CTV and OTT streaming options, there are different advertising formats connecting you to a unique audience through TV or smartphone screens. The perk of using our production media company is the ability to create nonskippable and immersive content to engage your target demographic.
With a range of advert formats such as preroll, midroll and more, you have the creative freedom to design adverts that truly stand out. Beasley Media Group offers the following advert format options to appeal to a broad range of users:
Preroll adverts
Preroll video adverts play before streaming content begins on a user's device.
Midroll adverts
This CTV and OTT advertising format launches pop-up advertisements during a consumer's streaming.
Banner adverts
Banner adverts are a static image overlay on streaming content when paused or on the webpage.
CTV/OTT Audience Size and Demographics
Streaming content is now a dominant form of media consumption in the United States. With the ever-growing landscape of compatible streaming devices and the variety of platforms winning prestigious awards, streaming is not a dying trend.
Leverage this growing audience with CTV and OTT advertising in Detroit to capture an audience of younger viewers aged 18 to 34 who spend more time streaming than accessing any other TV source. CTV/OTT adverts can help you reach a broader demographic.
Impressions:
We'll tell you how many people saw your ad.
Completion Rates:
Are people interested in your product or service? We'll share how many viewers watched your entire ad.
Click-through Rates:
Interactive and companion ads allow us to track user clicks and engagement.
Conversion Tracking
Since everything is connected to the internet, we can measure leads, purchases and website visits tied to your CTV campaign.
Proven Performance
How Do Beasley Media Group's CTV/OTT Services Work?
Launch your CTV campaign with Beasley Media Group and reach Detroit consumers who opt out of traditional TV services for internet-based streaming. According to Comscore Analytics, there is a 98% advert completion rate through unskippable adverts, and 89% of CTV adverts use verified IDs for attribution.
Through these statistics, our CTV and OTT advertising and media production agency can leverage your reach to promote your Detroit business via specific advert formats and target demographics. Here is how our results-driven advertising promotes your business, generates leads and creates year-round brand awareness.
Integration With Other Beasley Platforms
Our team of marketing experts at our production and media company helps you promote your Detroit business in convenient ways. Beasley Media Group uses the following streaming platforms for your targeted adverts:
- Amazon
- Apple
- Asus
- Samsung
- Hisense
- JadooTV
- LG
- Microsoft
- Xiaomi
- MiniX
- NVIDIA
- Roku
- Sony
In addition to these streaming services, our Detroit video production firm connects you with other Beasley Media Group platforms. Our digital advertising solutions include podcasts, social media, email marketing campaigns and more.
Radio Adverts
Build trust with residents by sponsoring their favorite shows, where your business will receive live endorsements from on-air personalities. We have 59 radio properties under the Beasley umbrella to give you plenty of opportunities to connect with different local segments.
Streaming Audio Adverts
Streaming audio adverts: Did you know that 55% of audiences stream audio for one hour or more per week? Target homeowners based on the podcasts and playlists they listen to on their favorite streaming platforms such as Spotify and Pandora.
Video Adverts
Over 75% of people in the United States watch videos to learn more about local businesses. Showcase your brand on the big screen by sharing nonskippable video content across streaming services such as Netflix and Roku.
Event Sponsorships
Generate serious brand awareness by sponsoring concerts and events that the Detroit community love. You could also participate in more niche events, such as home improvement expos, to find residents who are actively looking to upgrade their living spaces.
Get CTV/OTT Pricing in Detroit Today
Ready to take your Detroit business to the next level? Contact Beasley Media Group today to explore the possibilities of CTV and OTT advertising. Our decades of experience and premium business video production services enable us to create targeted adverts matching your desired audience’s demographics, geographic location and behaviors. Let us help you build brand awareness, generate leads and promote your Detroit business. Get in touch now for a CTV/OTT advertising price and start your journey toward advertising success.