Command the Power of Place-Based Advertising in Detroit
Digital Out-of-Home Advertising Companies in Detroit
Digital out-of-home (DOOH) advertising media uses digital displays to advertise outdoors. This flexible promo tool employs billboards, signage and menu boards to market businesses based on location, time or weather, encouraging potential customers to purchase a product or service. Other types of DOOH advertising include bus shelter digital posters, car-top signs and elevator DOOH screens. DOOH advertising often receives high impressions because it’s in public spaces.
Our out-of-home advertising company can help your business create outstanding DOOH ads with compelling messages to drive traffic to your brand. Call now to plan and jump-start your DOOH campaign.
Understanding How DOOH Advertising Works
DOOH advertising is a modern, dynamic marketing strategy that utilizes digital screens to promote brands in outdoor spaces. It goes beyond traditional advertising strategies, delivering targeted and measurable results. DOOH advertising uses digital billboards that advertising companies can utilize to customize ads in real time. These digital screens display dynamic content, from videos to animations, for a targeted reach.
Advertising companies can purchase ad space in public places via programmatic advertising platforms. These platforms use audience data, analytics and algorithms for precise ad placement, guaranteeing a more targeted reach. DOOH also leverages geofencing to reach potential customers based on location and time of day. Advertising companies can update ads swiftly to match market changes, events, promos or weather conditions.
Aside from digital billboards, DOOH ad placements include interactive kiosks, digital displays, ad screens and digital signage. Advertising companies can place DOOH ads in retail stores, elevators, shopping malls and restaurants. Other popular spots include electric vehicle charging stations, public transportation stops, parks and playgrounds.
Location Network and Audience Reach
Advertising companies utilize location data to reach your target audience and build brand visibility. The ideal location network for DOOH campaigns focuses on weather conditions, GPS coordinates and traffic data.
Digital marketers can quickly identify and target your audience with relevant content by leveraging location data. They can optimize their out-of-home ads based on consumer location insights to reach your target audience where they spend the most time outside their homes. Location data can also help marketers measure the performance of their DOOH marketing campaigns. They can analyze traffic patterns and changes before and after a campaign for better reach.
Utilizing location data in DOOH advertising provides several benefits. Marketers can link offline ads with online behaviors for better targeting. It also tracks consumers throughout their purchase journey, allowing marketers to optimize their campaigns for improved ad performance.
Format Options and Creative Specifications
DOOH advertising has diverse format options, making it one of the most flexible marketing strategies. There are many creative formats out-of-home agencies can utilize.
Digital Billboards
Digital billboards are the most prominent DOOH format. The number of billboards in the US grew by 40% in 2023. This option entails erecting digital screens and dynamic displays on high-traffic areas, such as busy highways and freeways.
Interactive Screens
DOOH ads provide an interactive experience to potential customers. Users can interact with these touch-screen displays to learn more about a product or service. Popular spots for DOOH interactive screens include shopping malls and retail stores.
Point-Of-Sale
Point-of-sale DOOH ads appear near checkout counters, encouraging customers to purchase a product or service. They can help create a sense of urgency, driving customers to act immediately.
Digital Street Furniture
Digital street furniture ads are typical in bus shelters, walkways, benches and kiosks. They target pedestrians in high-traffic areas with tailored messaging, creating more brand visibility and awareness.
Reactive Weather Ads
Ad creatives that match the current weather can help your promos feel more like an ordinary part of the surroundings. They deliver relevant content that aligns with your audience’s day.
Targeting and Scheduling Capabilities
DOOH advertising allows digital marketers to target specific audiences based on various factors. Ad agencies can leverage hyper-targeting factors such as location, weather and time of day. Other targeting options include consumer behavior, event-based and demographics.
DOOH advertising companies can also utilize scheduling algorithms to update their ads in real-time. The following is a breakdown of the targeting and scheduling capabilities of DOOH advertising:
- Location-based: This option uses location data to reach your target audience.
- Weather-based: This approach matches your DOOH ads to current weather conditions.
- Time-based: This strategy schedules your DOOH ads to run at specific times of the day.
- Behavioral-based: This capability targets your audience through consumer habits and preferences.
- Event-based: This option introduces ads at specific events, such as sports and music concerts.
DOOH Advertising Benefits
A Grand View Research study showed that DOOH has an estimated global market size of about $20.74 billion. Out-of-home advertising companies project DOOH to grow at a 10.7% compound annual growth rate by 2030. This advertising media provides several benefits, including the following:
- Targeted messaging: Detroit out-of-home advertising companies can target your audience in high-traffic areas, such as bus stops, sidewalks and shopping malls.
- Measurable performance: You can measure your DOOH campaigns based on sales, website traffic and brand lift.
- Improved brand visibility: DOOH bypasses ad blocking, making it visible for increased brand awareness and exposure.
- Maximum return on investment: DOOH ads are more scalable and cost-effective since they can reach a broader audience than online ads, guaranteeing maximum return on investment.
- Real-time capabilities: You can update your DOOH campaigns in real time based on changing market trends, weather and customer traffic.
- Compatibility with other channels: DOOH campaigns are compatible with other digital marketing channels and can integrate DOOH ads with search advertising, email marketing and social media.
Interactive experiences: DOOH ads provide an interactive experience to potential customers via gesture recognition, touch-screen display and mobile integration.
Plan Your DOOH Campaign Today
DOOH advertising is the fastest-growing advertising media, making it the ultimate promo strategy for any brand. It has a broader reach than most marketing tools since marketers use it outdoors to promote various brands. You can customize your DOOH campaign based on several factors, such as location, time or even weather.
Finding the right out-of-home advertising company can make a massive difference in elevating your digital marketing strategy. At Beasley Media Group, we have what it takes to create, manage and deliver innovative DOOH campaigns in Detroit and beyond. Call us now to start advertising and reach your target audience.