Grow Your Brand With Expert Social Media Marketing in Detroit
Build Community and Drive Conversations Through Social Media
Social media is an effective way to increase your business’s brand awareness. Consumers worldwide use social media platforms to connect with friends and family and learn about new products and services. Whether you want people to know about your Detroit-based brick-and-mortar or online business, you can leverage social media to engage with loyal and new customers.
Over 3 billion people worldwide use Facebook. Instagram has more than 2 billion profiles. Nearly 500 million people use Pinterest, and 1 billion are active LinkedIn users. YouTube has over 2 billion users, and over 600 million people use X (formerly Twitter). Imagine connecting with just a fraction of these users to build your brand’s business.
Because of the importance of using social media to build brand awareness, it’s essential to stay consistent across the platforms, which takes an enormous amount of time. Partnering with Beasley Media Group’s experts in social media marketing will give you time and energy to focus on other parts of running your Detroit business. Many Detroit businesses use Beasley Media Group for their social media management because of our experience and knowledge, including:
Platform Expertise
Each social media platform targets a specific audience, and it’s important to place your ad on the right platform. Younger people and influencers tend to be on YouTube and Instagram, while older generations may prefer Facebook. Business professionals use LinkedIn for connections and job prospects, and casual users enjoy Pinterest’s visuals and projects. Our team understands how to create an ad campaign for each platform, how to bid for the ads, and the best time to place the ad for optimum viewing and user engagement.
The advantage of using Facebook as part of your marketing strategy is the vast number of consumers you can target. Facebook has users from practically every demographic, and using their platform can boost your business's visibility while increasing engagement. Our team will work to create ads that connect with your audience by using eye-popping visuals and carefully crafted writing.
Instagram specializes in simple yet aesthetically appealing content that draws the audience in and tells a concise story. It's important that Instagram posts represent your brand instantly so users recognize your unique style and connect with it. Our team of designers at Beasley Media Group is experienced in creating this connection through vibrant digital creations.
LinkedIn takes a slightly different approach than that of Facebook and Instagram. Your goal is to connect with other industry leaders and strengthen your image. With LinkedIn, our focused advertising campaigns will help attract quality industry insiders and boost your brand credibility in the professional community.
Content Creation Capabilities
Creating rich and relevant content boosts your social media marketing campaign’s effectiveness. Facebook advertising requires an understanding of the bidding process and its rules and regulations. We know how to use the tools to create ads for Facebook Live, videos, stories, and surveys. Our social media management experts use content calendars, collaboration tools, Canva templates, and more to create compelling and captivating social media posts and ads.
Community Management Approach
First and foremost, platforms like Facebook, Instagram, YouTube, TikTok, and Pinterest are social platforms, and advertising on them should have a community approach. Beasley Media Group uses a softer sales approach with social media platforms. Our goal is to invite conversations and dialogue to build your Detroit business brand. A successful social media campaign includes liking others’ posts, managing followers, becoming a follower, and sharing pins and posts relevant to your business. Commenting and responding to comments is an integral aspect of social media management, and our team stays on top of your platforms for community engagement.
Paid Social Advertising Strategies
While you can use social media to post blogs, photos, videos, and infographics, you’ll get higher engagement and conversions with paid social media advertising. Creating an advertising allotment for your social media budget. With paid advertising in a new campaign, start small and see where we need to make adjustments and tweaks to the target audience using precise keywords and SEO practices. Each social media platform has its own form of advertising formats, and our team knows and understands them all. We work with your specific budget and timeline to craft your social media advertising campaign for the best ROI and effectiveness.
Influencer Partnership Opportunities
Collaborating with a social media influencer can boost your brand’s awareness. Influencer partnerships leverage their audience across their platforms to help drive traffic to your site, and increase online sales. An influencer can help build trust in your product or service with reviews, usability, and visuals. Aligning your business with the right influencer is a process, as you want to make sure you are using the right person to represent your brand. Our social media experts understand the importance of partnering with an appropriate influencer, how to collaborate with them, and how to create authentic conversions through their influence.
Measurement and Attribution Methods
Tracking analytics and insight tools can show you how your social media campaign is performing and if paid advertising is worth it for your business. Social media platforms have built-in analytic tools that show you the effectiveness of your paid strategy as well as how your posts, pins, and videos are performing. As trends and metric tools are constantly evolving across social media, it’s essential to stay on top of the changes with up-to-date learning. Beaseley Media Group’s social media team is continuously learning how the metrics and analytics of these increasingly complex platforms work so we can adjust the campaign for the best ad campaign effectiveness and ROI.
Get a Social Media Assessment Today
Improve your Detroit business’s social media presence by hiring Beasley Media Group to be your social media management agency (SMMA). Staying consistent across social media platforms distracts you from other parts of your business. Our social media experts can take the burden of crafting and monitoring posts, creating paid advertisements, and adjusting the ad campaign for seasonal or promotional events. Contact Beasley Media Group to learn how we can help improve your social media presence and about our SMMA rates.