Multiplatform Advertising Solutions Built for Today’s Business Landscape
What Is Display Advertising?
Display advertising with Google Ads is a marketing method for your Detroit business that uses banner ads on websites, mobile apps, and social media platforms. You can integrate these ads across all platforms, sending brand messages through visuals, text,s and videos. People searching the internet notice display ads on the page that may attract their attention, especially if you handpick your ads to target consumer demographics.
Creating effective display advertisements through banner ads on websites and Google Ads takes time and knowledge, especially if you want to integrate them across your platforms. At Beasley Media Group, our team of digital marketing experts can create a display advertising campaign for your unique Detroit business, offering an effective return on investment.
Our Team Creates Targeted Display Campaigns
You have two options for your display ads — content targeting and audience targeting. With content targeting, banner ads are placed on your website for anyone visiting your site to see. In contrast, audience-targeting ads appear across the internet based on Google’s selection criteria. Consumers who match these criteria will see your Detroit business ads on multiple websites and social media platforms.
Targeted display ads, whether through content or audience targeting, are highly effective in capturing the attention of your audience with ROI-driven results. Our team at Beasley Media Group knows exactly how to create a targeted display campaign to boost brand awareness and drive traffic to your website to help increase sales.
Targeting Capabilities and Audience Segments
How does the Beasley Media Group target specific audiences? We start by working with your marketing team to set clear objectives for the goal you want to accomplish for your display advertising campaign. What would you like your customers to do once they click on your banner ad, sign up for something, or make a sale?
Your goal needs to be obvious on your display ad, and our copywriters, graphics, and voice talent team know how to get consumers to act. Beasley Media Group knows how to fine-tune your demographics, their interests, shopping habits, and how they access the internet. Using this data helps us in targeting your audience for your Detroit business or service.
We Carefully Craft Your Ad
Display ads need to be precise with clear content, rich visuals, and in some cases voice talent. Each display ad needs to be very specific to your audience and your business.
For example, if you’re offering a service that teaches first aid, we would create an ad with something like “Always Be Prepared” and we’ll include a visual of someone helping apply an elastic bandage around a twisted ankle. Most importantly, we’ll Include a button or link that says, “Act Now” or “Sign Up Today.” A strong call to action (CTA) is crucial to getting your audience to act.
We Use Robust Retargeting and Sequential Messaging
Consumers often have ad fatigue, especially when they are on the internet most of the day. So, how do we get your message across through the thousands of ads displayed across the internet? We use sequential messaging. What is sequential marketing or retargeting?
This is an advertising strategy that uses several ads to build a story that your audience will connect with. These ads are displayed across multiple channels that your target audience will most likely be on. Consumers will see these sequential ads on their desk computers, laptops, tablets, and smartphones.
Our experts at Beasley Media Group understand how to build your story using sequential messaging by placing the ads in order to help drive your audience down the marketing tunnel to eventually make a sale. Most consumers won’t act the first time they see your display ad, however, with a carefully crafted retargeted ad that resonates with the target audience that’s relevant to them, they will eventually act on the message of your ad.
Let our team at Beasley Media Group take the work and consistency of using sequential marketing off your shoulders so you can focus on the day-to-day of running your Detroit business while we work on keeping your existing customers engaged and acquiring new customers to help boost your bottom line.
Our Measurement and Optimization Approach
How do you know if your display advertising campaign is effective? We use attribution methods and Google Ads tools to see the results of your display ad campaign. We track conversion rates to see how many consumers took action on your display ad, whether it was to sign up for a newsletter for your email marketing campaign or visit your website to make a sale, conversion rates are the key to an effective display ad campaign.
Our professional team at Beasley Media Group also uses cost-per-acquisition (CPA) metrics to help you understand the ROI of the campaign. Because of the complexity of measuring metrics and attribution rates, partnering with Beasley Media Group to be your ad agency is a savvy choice that will get you results.
Launch Your Display Campaign Today
Display advertising is a cost-effective way to reach your target audience. With carefully crafted text, exciting photos, gifs, animation, and videos, Beasley Media Group can capture your target audience’s attention with effective results. We work carefully with your marketing team to set your goals, budget, and message. We’ll use sequential messaging to spread the word across multiple platforms to reach your target audience. Contact us to learn more about our display advertising services and view our display ad options. We look forward to helping you launch your targeted advertising campaign for your Detroit business.