Unlock the Power of Podcast Advertising With Beasley Podcast Network
Breaking through and grabbing your audience’s attention can be challenging in a fast-paced, digital world. People listen to podcasts for entertainment, news and education, so traditional advertising methods aren’t always sufficient today. This is why podcast advertising can give you an advantage. At Beasley Media Group, we offer a unique opportunity to reach listeners on a deeper and more personal level.
The global podcast market is set to reach $131.13 billion by 2030. Recent data from GWI shows that more than 60% of internet users globally listen to podcasts at least once a month — an increase from just 45% in 2020. More than 100 million Americans listen to at least one podcast every week.
Podcast listeners are engaged and loyal — they have confidence in the host, the things they say and the brands they recommend. When brands use podcasts, they form a relationship with listeners in an environment of trust and intimacy.
The Beasley podcast network is at the forefront of this advertising revolution. We offer tailored podcast sponsorship and advertising opportunities that bring brands to life through host-read ads and more.
Beasley Podcast Network Overview
The Beasley podcast network is home to some of the most popular podcasts in every genre, including news, true crime, entertainment and lifestyle. With an extensive digital portfolio, including streaming, podcasts and websites, Beasley has built a highly engaged audience that’s ready to listen. Through advertising with Beasley podcasts, you can reach passionate and dedicated consumers who value our content and the brands behind it.
Audience Demographics and Listening Data
Podcast listeners are diverse, but they have a lot in common. They’re attentive and interested, and they trust their hosts. According to our latest listening data, Beasley’s podcast listeners are aged 25-54, with a nearly equal gender split. They’re well educated, tech-savvy and curious about everything from international news to lifestyle tips.
Most of our listeners tune in during their daily commutes, so podcast advertising is an ideal way to build brand recognition and drive customer action. The advantage of advertising on podcasts is that listeners are already in a “lean-forward” state of mind. They’ll likely remember your message and act on it. Plus, the audience tends to listen to an entire podcast episode, so you can rest easy knowing you’re getting consistent exposure.
Multiple Ad Format Options
One of the greatest things about podcast advertising is the diversity of formats to choose from. Take your pick from host-reads or pre-recorded spots. Beasley offers a range of options to fit your brand’s voice and goals.
Host-Read Ads
Host-read ads are powerful in podcast advertising. The host reads the ad to create a natural and authentic connection with the audience. Listeners like and respect our podcasters and trust their recommendations, so the message feels more like a friendly suggestion than a hard sell when they hear about a brand. According to Acast, host-read ads convert twice as often as generic spots.
Pre-Recorded Ads
Pre-recorded ads help you share your message in a polished and professional way. You can schedule these ads at specific points in the podcast. For example, listeners can hear your ad at the start, during the podcast, at the end or in all these spots. This helps your message reach the right audience at just the right time.
Custom Sponsorships
If you want to reach your audience with more than a typical ad, we can work with you to create a custom sponsorship package. This includes exclusive content, branded episodes and even live events. These opportunities help you differentiate your brand and build a stronger connection with your audience. According to Nielson and MRI Integration, custom campaigns drive a 40% higher recall than generic campaigns.
Production Services and Creative Approach
Beasley Media Group can provide more than simply ad space. We offer a full-service experience. Our creative team creates a message that resonates with listeners. We handle everything from scriptwriting and voiceover to audio editing to make sure every ad is just right. We're all about collaboration — we'll work alongside you to listen to your brand's voice, goals and target audience. If you want a funny ad or a more serious message, we'll make sure it aligns with the tone of the podcast and fits into the listener's experience.
Measurement and Attribution Methods
Good podcast advertising is about reaching an audience and measuring how well your efforts perform. Beasley Media Group provides handy measurement and attribution tools to track the performance of your ads. From digital metrics such as website traffic and app downloads to offline in-store foot traffic, we can help you understand your podcast advertising campaign's true return on investment.
Using advanced analytics and attribution models, we can provide detailed reports that show how your ads are driving results. We have you covered whether you want to track conversions, monitor engagement or understand listener behavior.
Explore Our Podcast Network
Explore our podcast network to take advantage of the power of podcast advertising. Our wide range of shows and advertising options can help you create a message that feels natural and resonates with our dedicated and engaged listeners.
Get Podcast Advertising Rates
Get in touch with us to learn more about podcast advertising rates and how Beasley can help you launch a campaign that delivers measurable results. Don’t let the opportunity pass you by — connect with an audience that’s ready to listen and act.