Beasley Media Group
Advertising Services in Detroit
Business success depends on the quality of your products or services and your ability to market and advertise them effectively. In today’s competitive business environment, this often requires a mix of online and offline marketing strategies that cover a wide range of potential customers and deliver personalized advertising messages to them.
While you could do this in-house, working with a major media company such as our Beasley Media Group marketing firm in Detroit can open up new possibilities and help you create custom campaigns that reach the right people and deliver measurable results. Keep reading to discover ways we can help your Detroit-based business gain an edge over local competitors.
Developing Campaigns Strategically
We understand that successful marketing and advertising campaigns don’t just happen. Achieving success requires strategic thinking, and the first step that our Detroit marketing firm takes is developing a set of clear objectives that define what success means for your organization. Some goals we can help you with include:
Standing out in competitive fields:
From startups to established organizations, every business must constantly find ways to stay ahead of competitors. Using a mix of online and offline tools can make a difference and give you the edge you need.
Driving physical store traffic:
Given the multitude of online alternatives for most products and services, driving traffic into a physical store requires a strategic approach. From geo-targeted mobile campaigns to local radio advertising, we have the tools and expertise to raise local awareness
Taking advantage of peak seasons:
Some businesses get a significant portion of their annual revenue during a few peak months, with a local example being Detroit residents needing snow tires for the winter. Those who market snow tires and other seasonal sellers can benefit from a multi-platform strategy that involves online elements such as search engine optimization, Google Ads campaigns, and local media advertising.
Experience Your Brand On Well Known Platforms
Targeting the Right Audience
Sharing your message with random audiences isn’t an effective or efficient way of gaining new customers. Targeting the right people will lead to higher engagement and improved conversion rates and save you money over the long term, as you won’t be wasting it on getting your message across to consumers who aren’t interested in what you’re selling. Also, addressing your target audience’s specific needs can boost brand loyalty, as they feel you truly understand them.
Despite Detroit’s size and diversity, we have the resources and knowledge to target the right audiences for your products or services. For instance, what better place to advertise your guitar shop than on WCSX, Detroit’s classic rock station? This also applies to online advertising and marketing, with tools such as geofencing ads for a specific retail location or using Instagram ads to target younger demographics.
Integrating Multiple Platforms
Our greatest strength is the ability to employ multiple media platforms to promote Detroit businesses to local communities. Here are some that your business can benefit from.
On-Air Radio
We reach over 30 million consumers nationwide daily through our 57 radio stations in 14 markets. The four radio stations we operate in Detroit are:
• WRIF: A rock station serving Detroit’s metropolitan area that also reaches the city of Winsor in Ontario, Canada.
• WCSX: This classic rock station has been on air since 1958 and serves Metro Detroit.
• 105.1 The Bounce (WMGC): This Detroit-based station airs classic hip-hop music.
• 105.9 Kiss-FM (WDMK): This is an urban adult contemporary radio station.
Digital Marketing Solutions
While radio advertising attracts attention, digital ads narrow a potential customer’s focus. You can target specific demographics with online tactics such as sponsored content, display ads, and keyword search retargeting. Social media is another powerful digital medium we use to get your message to the right audience.
Event Marketing
Event marketing is a way to engage with potential customers by creating and hosting memorable live experiences. Having our four popular radio stations at your disposal makes promoting such events much more effective. Getting people to attend your event can help you build meaningful relationships with your customer base.
Campaign Results Measurement and Attribution
Simply running campaigns on multiple platforms and hoping they do the trick isn't an effective use of your marketing and advertising budget. We use online analytics tools and real-world measurements to determine how effectively we spend every dollar. We prioritize your return on investment, and our goal is to create situations where everybody wins: we sell our services, you generate more business, and your customers enjoy quality products and services.
Transparent Client Onboarding Process
One of our primary goals is total transparency, and we base every client interaction on this basic principle. Our initial discovery meeting will aim to determine essential details, including your goals, budget, and timeline. We’ll then use that information, plus our deep knowledge of the local Detroit business and advertising environments, to provide professional strategic advice.
Once we get your go-ahead, we start work. Transparency is key throughout our relationship, and we’ll check in with you regularly to ensure everything is on track.
Now that you know some of what our Beasley Media Group marketing firm can do for your business, the next step should be a meeting to determine how to tailor our approach to match your specific goals. Contact us today to request a consultation.