How Digital Audio Advertising Can Help Your Detroit Business
The Future of Audio Advertising Starts Now
The streaming audio market is growing rapidly and changing the way people listen. In 2021, experts valued the global audio streaming market at roughly $7.57 billion. By 2031, forecasters expect it’ll be worth approximately $89.77 billion.
Digital audio advertising markets across internet-based platforms, such as streaming services. Digital audio includes downloaded songs and albums, podcasts and live-streamed event audio, ranging from topics such as health and wellness to sports.
Listeners enjoy digital audio through smart speakers, mobile devices and wireless headphones for on-the-go listening. While people are already listening to streaming services, Detroit businesses can advertise on various platforms with streaming audio ads. To capture listeners’ attention, audio production studios creating digital audio ads can play the ad right before a song, podcast or event takes place.
What Is Streaming Audio?
Streaming audio is an umbrella term for sound-based content delivered in real time over the internet. Streamed audio doesn’t stay on a device the way downloaded audio content does. Common types of streamed audio include:
- Streamed music: Songs streamed on demand on platforms, including Spotify and Apple Music
- Podcasts: Series of spoken-word audio recordings focused on a specific topic that listeners stream on demand
- Live audio: Audio content streamed at the time of broadcast, such as live radio, concerts or sporting events
- Audiobooks: Narrated books streamed from platforms, including Audible and Libby
Ad Format Options for Creative Specifications
Digital audio advertising is versatile, allowing you to deliver your message to the right platform at the right time. Some popular format options include the following.
Dynamic Ad Insertion
Dynamic Ad Insertion uses pre-recorded ads, then inserts them into specific audio content based on select criteria. The system automatically inserts the ad based on weather, location, seasonal trends, promotional periods and more.
Pre-Roll
Pre-roll ads are extremely effective for digital audio advertising. The ad will play at the beginning of a song or podcast while the listener is getting ready to hear their chosen audio. Many pre-roll ads are 15-30 seconds long, and the listener can't skip to the next song.
Mid-Roll
Mid-roll ads appear midway through a song or podcast. If the listener wants to hear the rest of the music or content, they'll need to listen to your ad for 30-60 seconds first. This type of advertising can be more disruptive to the listener.
Post-Roll
Post-roll ads last for 15-30 seconds, appearing after the listener's content has finished. As the listener can usually skip your ad to get to their next song, this option isn't as effective.
Sponsored Content
You'll often hear sponsored ads on podcasts. During a portion of a show, the host will read the sponsored ad so it sounds like a natural part of the podcast. If the podcast listener trusts the host, this type of digital audio advertising can be very effective.
Programmatic Audio Ads
Programmatic advertising uses data, such as listeners' habits, location and demographics, to create ads for a specific audience. These ads are created by a sound production company, then sold through auction with real-time bidding from select companies. Programmatic audio ads are automated, so once bought, they're automatically inserted into the streaming service at the appropriate time.
Attribution for Ad Effectiveness
How do you know if your digital audio advertisement campaign is working? With measurement advancements for digital audio technologies, ad agencies can pinpoint what works and which areas need improvement. Attribution methods track users’ habits and interactions, or touchpoints, with your brand.
Even if the user doesn’t act on the ad but interacts with it, the process is still classed as a touchpoint. The higher the touchpoint of any user, the more likely they are to take the action you’re asking for in your ad message, such as signing up for something or purchasing a product or service. Online attribution for digital audio advertising is complex. At Beasley Media Group, we have the advanced knowledge and tools to perform deep analytics, track and measure touchpoints and adjust your campaign for optimal effectiveness.
Beasley Media Group Brings Audio Everywhere
At Beasley Media Group, we can enhance your overall digital marketing campaign by integrating audio across all your marketing platforms. We can bring audio to your visual social media ads, maximizing the experience of your users. Using digital audio ads with interactive links, such as QR codes, allows users to take immediate action.
Launch Your Audio Campaign for Greater Reach
Our audio production services include targeted digital audio ads for your specific Detroit business. To reach your desired audience, our team at Beasley Media Group crafts streaming audio, digital radio and programmatic audio ads, helping you attract audio-focused listeners to your brand. For more information about our digital audio advertising rates and services, contact us today.